Create and regularly update social media presences for your agency, so community members can learn more about foster parenting and how to support the foster youth in their community. Radio ads, billboards, television commercials, and other offline media can help spread awareness of the need for more foster families, but a regular cadence of social media posts can raise awareness with even more community members.
Work with a professional to develop targeted digital marketing campaigns for the types of families your system needs most. For example, you can target families in specific zip codes or school districts, retired nurses, military families, families who speak particular languages, and more.
Some California counties have experienced tremendous results using targeted recruitment to find homes for some of their hardest to place children, including those with disabilities and CSEC.
2 of 54 states and territories have implemented this recommendation.
Washington, DC uses digital marketing campaigns.
In California, Mark Daley is running digital campaigns for multiple counties. Click here for details.